Logicstackbase
Customer lifetime value from the numbers your app already keeps
We study retention curves, payback windows, and acquisition sources so growth decisions rest on contribution—not vanity installs.
What we examine
App analytics for customer lifetime value is about who returns, who pays again, and which channels bring those people. From our office in Chom Thong we work with product and growth teams across Thailand and the wider region to turn event history into decisions you can defend in a planning meeting.
Engagements you can request
Each offer is a human-led analysis engagement—not a subscription product.
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Customer Lifetime Value Assessment
A four-to-six-week study of retention, payback, and contribution by cohort for one app product line.
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Cohort Retention Review
A focused look at where retention drops after first use or first purchase, with concrete questions for product experiments.
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Acquisition Source Value Mapping
Compare lifetime contribution across paid, organic, and partnership sources so budget follows lasting value.
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Monthly CLV Monitoring
A recurring briefing that tracks how new cohorts compare with prior months so plans stay grounded.
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How a flagship assessment unfolds
- Scope & field list — We agree which products, markets, and time ranges belong in the study.
- Cohort construction — Installs and first purchases are grouped so retention and value can be compared fairly.
- Readout — Findings, caveats, and recommended next experiments land in a working session with your team.
From recent clients
The assessment showed our ninety-day payback window was longer than our board assumed. We cut two paid channels that looked profitable on day-seven installs but bled margin by month three. The only hitch was waiting an extra week for our engineer to export the event tables they needed.
We finally stopped treating every download as equal. Logicstackbase mapped lifetime contribution by source and creative, and we reallocated budget toward cohorts that actually reorder. Clear slides, plain Thai and English when we needed both.
Questions teams ask first
Who is a CLV assessment for?
Teams that already have an app with paying or returning users and want a grounded view of how much each cohort contributes over time—product, growth, and finance leads typically join the kickoff.
What data do you need from us?
Usually anonymized event exports: install date, acquisition source, first purchase, subsequent purchases or renewals, and refunds. We share a field checklist before any file is sent.
Do you build software for us?
No. We deliver analysis, written findings, and working sessions. Your team keeps ownership of your product and measurement stack.
Bring your event history. Leave with a clearer payback picture.
Tell us about your app, markets, and the decisions you need to make this quarter.
Talk with Logicstackbase