Logicstackbase

Client stories

What teams noticed after a lifetime value assessment, retention review, or source mapping engagement.

Customer Lifetime Value Assessment

The assessment showed our ninety-day payback window was longer than our board assumed. We cut two paid channels that looked profitable on day-seven installs but bled margin by month three. The only hitch was waiting an extra week for our engineer to export the event tables they needed.

Siriwan P. Head of Growth, Bangkok subscription app

Acquisition Source Value Mapping

We finally stopped treating every download as equal. Logicstackbase mapped lifetime contribution by source and creative, and we reallocated budget toward cohorts that actually reorder. Clear slides, plain Thai and English when we needed both.

Marcus L. Founder, regional marketplace

Cohort Retention Review

Their retention curves made the churn cliff after first top-up impossible to ignore. We changed onboarding prompts within a sprint. I wish they had pressed harder earlier on sample size—our early-month cohort was thin—but the follow-up note fixed that.

Nattaporn K. Product lead, fintech wallet

Monthly CLV Monitoring

Each month we get a short briefing on how new cohorts compare to last quarter. It keeps our agency honest about which campaigns lift lifetime value, not just installs.

Elena V. Marketing director, wellness brand app

Extended story: subscription app, Bangkok

A wellness subscription app asked for a Customer Lifetime Value Assessment ahead of renewing its paid social contracts. Install volume looked healthy, yet finance suspected payback lagged the agency’s seven-day reporting.

We rebuilt cohorts by install month and source family, applied refunds, and measured contribution through day ninety. Two creative themes drove cheap installs that rarely reached a second billing cycle; one quieter partnership code produced slower volume but stronger cumulative value.

The team cut the weak themes, kept the partnership, and used the readout slides in their next agency review. Follow-up monthly monitoring confirmed the new mix held for two subsequent quarters.

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