Customer Lifetime Value Assessment

Our flagship Customer Lifetime Value Assessment is for product and growth leads who need a defensible view of how much different customer groups contribute after they install or register. We work from your anonymized event history—not from generic benchmarks—and deliver findings your finance partner can sit through without translation into jargon.

Who it is for

Consumer and marketplace apps with at least several months of purchase or renewal history. Teams preparing a budget cycle, agency renegotiation, or board update benefit most.

What you receive

• Agreed scope note covering markets, product lines, and date ranges
• Cohort tables for retention and cumulative contribution
• Payback window estimates by major acquisition source where data allows
• A ninety-minute readout with your stakeholders
• A written brief summarizing caveats and suggested next experiments

What is excluded

We do not rebuild your analytics warehouse, rewrite product code, or manage paid media. Implementation of recommendations stays with your team or existing vendors.

Process

1. Kickoff and field checklist (week 1)
2. Data access and quality review (weeks 1–2)
3. Cohort construction and review draft (weeks 2–4)
4. Stakeholder readout and final brief (weeks 4–6)

Preparation

Nominate one data contact who can export install, source, purchase, and refund fields. Share any known tracking gaps early—thin early cohorts are common and we document them rather than hide them.

Constraints

Findings depend on event completeness. Refunds, gift cards, and multi-product carts need clear definitions before modeling begins.

Pricing basis

Fixed project fee starting at THB 85,000 for a single product line and up to three acquisition source groupings. Additional markets or brands are quoted separately.

Next step

Request an assessment and include your app category, approximate monthly active users, and the decision the study should inform.