Engagement Instrumentation
Event design and implementation guidance so scroll depth, dwell, expands, and shares become trustworthy signals.
Vanity pageviews hide whether content worked. We define a lean event taxonomy for interaction quality: viewport entry, meaningful dwell, section completion, CTA from content, and exit reason where available.
Your engineering team keeps ownership of the stack; we supply naming, properties, QA checklists, and sample queries your analysts can reuse.
Delivered as a living instrumentation pack, not a one-off spreadsheet that ages poorly.
Included
- Event taxonomy and property dictionary
- QA scripts for staging and production
- Dashboard starter views for interaction quality
- Handover notes for your data team