Content Affinity Mapping
See which topics, formats, and modules cluster together for different reader groups—and where gaps sit.
We connect interaction sequences to content attributes so you can see affinity patterns: formats people finish, topics that lead into paid flows, and modules that only attract one-time visitors.
Outputs are practical: editorial calendars, module placement guidance, and experiment ideas grounded in observed behavior.
Works especially well for media, learning, and marketplace apps with dense content catalogs.
Included
- Affinity matrices by cohort and format
- Content gap notes for high-intent paths
- Placement recommendations for key modules
- Experiment backlog tied to interaction evidence