Journal · 11 May 2026
Scroll depth is not attention
Why finishing a page still fails as a quality signal—and what interaction pairs work better.
Many teams celebrate 75% scroll as proof content worked. In practice, rapid scrolling through a long article can mean confusion, skimming, or a search for a single fact.
We prefer pairing depth with dwell bands, section revisits, and whether a reader opens related modules. Those combinations separate curious browsing from genuine engagement.
Start by defining meaningful sections—not just pixel percentages—and instrument expands, anchors, and in-content CTAs as first-class events.
Then review a week of sessions where depth looked high but downstream actions stayed flat. You will usually find layout or pacing issues that averages hide.